Amazon is one of the biggest sales channels for supplement brands, and it has stricter rules than FDA alone. In 2026, Amazon expanded its third-party verification requirement to cover every dietary supplement sold in its US store, which means your manufacturer and your paperwork matter more than ever.
This guide covers what changed, what Amazon expects from supplement sellers, and how to prepare before you list.
The short version
- All dietary supplements sold on Amazon’s US store now need third-party verification that they were made in a facility that follows current Good Manufacturing Practices (cGMP).
- Verification runs through an Amazon-approved testing, inspection and certification (TIC) provider, not through Amazon directly.
- When Amazon contacts you, you typically have 90 days to start the verification process.
- Your manufacturer’s cGMP status and documentation are central to passing.
What changed in 2026
Amazon has required third-party verification for higher-risk supplement categories for years, including products for weight management, sports nutrition, sexual enhancement and joint health. In 2026, it extended its cGMP verification requirement to all dietary supplements sold in the US store, rolling it out in phases.
Under the expanded policy, Amazon contacts affected sellers, who then have a set window, typically 90 days, to start a verification request with an approved TIC provider. Sellers send documentation to the TIC provider rather than uploading it to Amazon.
Who the approved TIC providers are
Amazon only accepts verification from its approved TIC providers. As of early 2026, that list was reported to include Certified Laboratories, Eurofins, Intertek, Mérieux NutriSciences, NSF, SGS and UL. Amazon updates its list, so confirm the current providers in Seller Central before you start.
Amazon also runs a Compliance Fast-Track program, where products already certified by certain third-party programs can have verification handled through those partners.
What you’ll need to sell supplements on Amazon
- A cGMP-compliant manufacturer. Your product must be made in a facility that follows FDA’s supplement cGMP rule (21 CFR Part 111), and that compliance needs to be verified by a third party.
- A compliant label. Your packaging needs a Supplement Facts panel and the other required label elements. Our guide to starting a supplement company covers the basics.
- Listing images that match your label. Product images should show the actual packaging and label you sell.
- Testing and documentation. Keep a Certificate of Analysis (CoA) for each production lot, plus any testing your TIC provider requests.
- Compliant claims. Structure/function claims are allowed with the required disclaimer. Disease claims, like saying a product treats or cures a condition, are not.
How your manufacturer affects Amazon approval
Because verification focuses on how and where your product is made, your manufacturer plays a big role. Before you choose one, ask:
- Is your facility FDA registered and cGMP compliant, and has that been verified by a third-party audit?
- Will you support document requests from my TIC provider?
- Do I get a Certificate of Analysis with every order? Are batch records available?
- What testing is included, and what costs extra?
How Nutrafill supports Amazon sellers
We manufacture in our own FDA-registered, cGMP-compliant facility in Dawson, Georgia. Every finished product gets third-party microbial and strength testing, every order ships with a CoA, and batch records are available by arrangement. USP certification is in progress. See our quality program.
Step by step: getting your supplement on Amazon
- Choose a cGMP-compliant manufacturer that can support third-party verification and provide documentation.
- Finalize a compliant label and have it reviewed before printing.
- Produce your first run and keep the CoA and lot records for each batch.
- Create your Amazon listing with images that match your packaging and claims that follow FDA and FTC rules.
- Complete TIC verification with an Amazon-approved provider when Amazon requests it, within the deadline.
- Stay current. Verification isn’t one-and-done. Expect ongoing audits and keep your documentation up to date.
Common reasons supplement listings get blocked
- Missing or late third-party verification
- Listing images or details that don’t match the actual label
- Disease claims in the title, bullets or images
- Ingredients Amazon restricts or prohibits
Amazon changes its supplement policies often. Always confirm the current requirements for your product in Amazon Seller Central. This guide is general information, not legal or regulatory advice.
Frequently asked questions
Do all supplements on Amazon need third-party verification?
As of 2026, Amazon requires third-party cGMP verification for all dietary supplements sold in its US store, not just higher-risk categories.
How long do I have to get verified?
Sellers contacted by Amazon typically have 90 days to start a verification request with an approved TIC provider.
Is FDA compliance enough to sell on Amazon?
No. FDA doesn’t approve supplements before sale, and Amazon adds its own requirement for independent, third-party verification on top of FDA’s rules.
Does my manufacturer need to be certified?
Your product needs to come from a cGMP-compliant facility that can be verified by a third party, so your manufacturer’s compliance and documentation are essential.
Planning to sell on Amazon?
Send us your formula, format, target quantity and packaging, and we’ll put together a quote. Testing is included and minimums start at 500 units.